Catalog and brochure production or images for eCommerce?
The smart bonding of media production and IT expertise is a passion lived at Laudert on a daily basis!
media production employees in Vreden, Hamburg and Stuttgart
and more optimized image data each year
pages in 23 country versions for one customer
products: 15 days production time from shooting to printed catalog
As "Media Service Provider of the Year 2013" we take care, with efficient processes and with our image and text specialists, of the optimized, media-independent data base as well as the perfect preparation for all communication channels.
We optimize your individual workflow in terms of quality and efficiency, so that you can lean back and relax. Your personal team thinks and acts along your own lines and meets even the most stringent timing, supported by more than 120 additional specialists within the overall media production.
However, efficient media production is unimaginable without intelligent media-IT-application. Existing infrastructure and procedures as well as future strategies are, in each undertaking, entirely different and - in part - extremely complex. Oftentimes it is possible to unlock additional potential, to reduce production time and cost and to increase production safety, with nothing more than small process modifications and automatism. The efficient bonding of media production and IT expertise at Laudert is a passion lived on a daily basis! To that end, our teams work closely with the color management and work flow specialists of our R&D teams.
Highly sensitive data and the need to make them available at all times, make high demands on our security management. Chip operated access controls to the production areas, state-of-the-art alarm installation technology, smart server structures and 24/7 support are our solutions, strictly monitored by the staff in charge of data protection and security.
We value the constant innovation and highly professional advice just as much as their reliability on an everyday basis.
Jörg Böttcher Head of Production, Karstadt
I am fascinated by the way all the departments and staff understand media production in its entirety. I am looking forward to crystal clear structures, integrated advice and working together with the likeable team on future projects!
Andrea Eßkuchen BayWa
Layout, Composing, Copy-Editing
In one step, from one cast
Production cycles tend to get constantly shorter, and communication becomes more individualized. A smooth layout and editing phase therefore is of extreme importance for an efficient print media production. With our efficient media production team and powerful IT tools we offer you a brandwidth of services to support you in this vital phase of the production of catalogs, advertisements, mailings, POS media etc.:
- In one step and from one cast – layouts of regularly repeated objects will be done on the basis of your creative AND technical guidelines. In this manner, you do away with an elaborate loop in the process.
- Wherever possible we support the manual process by integration of automatism and media-IT solutions (PIM, MAM, print publishing, Web2Print etc.)
- Correcting and copy-editing of final artwork is done by those colleagues of ours who have a particularly sharp eye for typographical accomplishments and orthographic details as well as print and production know-how.
- With LaudertCheckPoint® you have at your disposal a proofreading procedure as an intuitively usable quality management tool. You will see at a glance what you should see.
Entrust us with your products,
we shall serve you with the complete content package
For your online activities to be successful, it is not enough for your online shop and website to be perfectly customized technically and visually, and win visitors over with their user-friendliness: it is only with high quality, up to date content that you will generate enthusiasm and win sales. Which is why we offer you a variety of focussed content services to increase your conversion rate:
- Analysis and optimization of the online content workflow
- Production and maintenance of all articles via LaudertMediaPort® or on the basis of the existing systems provided by your customers. For this Laudert has an independent content management team ready and waiting, including foreign language specialists
- Photography, 360° and video production (Laudert-Studios)
- Optimization of picture data for eBusiness
- Zoomview, including in 360°
- Production of product texts, e.g. on the basis of key data from your ERP system or using existing photo samples, SEO-optimized